From the pre-debut Mixtape of January 2018 to today: the Stray Kids releases, his own songs, collaborations, stages, media and brands. Each line links to where it comes from.
Something missing has not been verified yet: FELIX adds a moment only once an official or reliable source confirms it.
His music, release by release
Photos: 티비텐 / TV10, K-POPIT 케이팝잇 via Wikimedia Commons · CC BY 3.0, CC BY 4.0
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Brands
Sony Music Japan announced on 23 October 2026 eight original-label Stray Kids cans marking the release of the group’s Japanese mini album SUIATSU, sold in dedicated vending machines across Japan from 27 October to 30 November 2026. It is a group promotion: the notice does not name Felix on his own.
Brands
The official Japan project lists Fukuoka collaborations in Tenjin with the Nishitetsu group (10 October–30 November 2026), at JR Hakata City (13 October–2 November) and with FUQUOKKA (22 October–8 November). Nationwide, it runs with JR Central to 17 January 2027 and with SUNTORY, for the SUIATSU cans, from 27 October to 30 November. Group promotions; no artist attendance is stated.
Brands
From 28 September 2026, HERA runs its “Still Glowing” campaign for the Reflection Skin Glow foundation with Felix, whom Amorepacific’s release calls the brand’s global ambassador. A new key visual and campaign film with him appear on HERA’s official social channels; the products are sold at HERA counters and online stores in Korea.
Brands
The official Japan project advertises an Umeda Sky Building collaboration for 7 September–4 October and an Osaka public stamp rally for 8–27 September 2026. These are Stray Kids group promotions; no artist attendance is stated.
Brands
bb.q Chicken announced on 16 July 2026 its partnership with Felix of Stray Kids as Feel Crunch Chicken, a menu item the release says he chose, launched at all its U.S. locations. The brand describes a brand ambassador role in which he is the face of the brand, and says more campaigns with him will follow online and in stores.
Brands
Gong cha announced on 30 March 2026 a new multi-channel campaign with Felix of Stray Kids, its global brand ambassador. “Artist Felix” ties his music-making to the brand’s made-to-order drinks, with a studio film, Felix merchandise in stores and a “Gong cha x Felix” Matcha & Taro drink announced for April 2026.
Brands
Gong cha announced on 29 January 2026 that its global brand ambassador partnership with Felix of Stray Kids would continue into 2026, with new campaigns planned for Korea, the United States, Japan and Australia. It dates his original appointment only to mid-2025.
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Brands
Amorepacific announced in August 2025 that Felix would be HERA's global ambassador, tying his image to the brand's "SEOULISTA" persona. The partnership opened with the Reflection Skin Glow line and a lip shade developed with him, rolling out in Korea, Japan and Thailand.
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Brands
LVMH, the group that owns Louis Vuitton, calls Felix of Stray Kids a Louis Vuitton ambassador in its June 2026 article on the house's ten years with UNICEF. Soompi reported on 22 August 2023 that Louis Vuitton had announced him as a House Ambassador that day.
Context photos of Felix, credited; none shows the moment beside it.
