Newest first. Each one links to its original source.
Felix context photoAnnounced on 23 October 2026; on sale from 27 October to 30 November 2026, as announced.
Sony Music Japan announced on 23 October 2026 eight original-label Stray Kids cans marking the release of the group’s Japanese mini album SUIATSU, sold in dedicated vending machines across Japan from 27 October to 30 November 2026. It is a group promotion: the notice does not name Felix on his own.
Felix context photoPeriods as listed on the undated project page, which may change; 10 October is the start of the earliest Fukuoka collaboration, not a publication date. JR Central’s began on 7 August 2026.
The official Japan project lists Fukuoka collaborations in Tenjin with the Nishitetsu group (10 October–30 November 2026), at JR Hakata City (13 October–2 November) and with FUQUOKKA (22 October–8 November). Nationwide, it runs with JR Central to 17 January 2027 and with SUNTORY, for the SUIATSU cans, from 27 October to 30 November. Group promotions; no artist attendance is stated.
Primary source · Official source
Stray Kids Japan / Epic JYPStray Kids ACTIVATION PROJECT ＜SKZ AREA CONNECT＞Japanese source (opens the source in a new tab)
Felix context photoFrom 28 September 2026, HERA runs its “Still Glowing” campaign for the Reflection Skin Glow foundation with Felix, whom Amorepacific’s release calls the brand’s global ambassador. A new key visual and campaign film with him appear on HERA’s official social channels; the products are sold at HERA counters and online stores in Korea.
Felix context photoCampaign dates are advertised on an undated project page; 7 September is not its publication date.
The official Japan project advertises an Umeda Sky Building collaboration for 7 September–4 October and an Osaka public stamp rally for 8–27 September 2026. These are Stray Kids group promotions; no artist attendance is stated.
Context: Official campaign listing checked 9 September 2026. Physical operation and stock were not checked; dates may change. No personal appearance, travel route or live-location inference.
Primary source · Official source
Stray Kids Japan / Epic JYPStray Kids ACTIVATION PROJECT ＜SKZ AREA CONNECT＞Japanese source (opens the source in a new tab)
Felix context photo16 July 2026 is the date of bb.q Chicken’s release and of the U.S. launch it announces, after a soft launch on 7 July. The release does not say when the partnership began.
bb.q Chicken announced on 16 July 2026 its partnership with Felix of Stray Kids as Feel Crunch Chicken, a menu item the release says he chose, launched at all its U.S. locations. The brand describes a brand ambassador role in which he is the face of the brand, and says more campaigns with him will follow online and in stores.
Felix context photoGong cha announced on 30 March 2026 a new multi-channel campaign with Felix of Stray Kids, its global brand ambassador. “Artist Felix” ties his music-making to the brand’s made-to-order drinks, with a studio film, Felix merchandise in stores and a “Gong cha x Felix” Matcha & Taro drink announced for April 2026.
Felix context photo29 January 2026 is the date of Gong cha's own release. It places the original appointment in mid-2025 without a day or month, so FELIX gives no appointment date.
Gong cha announced on 29 January 2026 that its global brand ambassador partnership with Felix of Stray Kids would continue into 2026, with new campaigns planned for Korea, the United States, Japan and Australia. It dates his original appointment only to mid-2025.
Context: This is Gong cha's own statement, distributed by a wire service; FELIX has no independent confirmation and does not use it to corroborate anything else. The campaigns were plans as of January 2026.
Primary source · Partner source
Gong cha press releases (via PR Newswire)GONG CHA GLOBAL AND STRAY KIDS' FELIX EXTEND GLOBAL AMBASSADORSHIPEnglish source (opens the source in a new tab)Correction history (1)
Felix context photoAmorepacific announced in August 2025 that Felix would be HERA's global ambassador, tying his image to the brand's "SEOULISTA" persona. The partnership opened with the Reflection Skin Glow line and a lip shade developed with him, rolling out in Korea, Japan and Thailand.
Felix context photo22 August 2023 is the announcement date in Soompi's same-day report; the house's own announcement could not be opened. LVMH's article is dated 11 June 2026 and gives no start date.
LVMH, the group that owns Louis Vuitton, calls Felix of Stray Kids a Louis Vuitton ambassador in its June 2026 article on the house's ten years with UNICEF. Soompi reported on 22 August 2023 that Louis Vuitton had announced him as a House Ambassador that day.
Context: Louis Vuitton's own site and posts could not be read by automated means, so the announcement date rests on Soompi's same-day report, which embeds the house's post of that day. The Korea Herald later wrote that he has served as an ambassador since June 2023; FELIX states only the announcement date (review log C-04).
Primary source · Partner source
LVMH newsroom (Louis Vuitton's parent group)Louis Vuitton Celebrates Ten Years Alongside UNICEFEnglish source (opens the source in a new tab)Correction history (1)
FELIX is independent and unofficial. Titles, articles and media remain with their owners; this page stores structured context and links to the original source.
No fan posts with #felix-style yet.
