Partner sourceBrands & campaigns
HERA names Felix global ambassador
Amorepacific announced in August 2025 that Felix would be HERA's global ambassador, tying his image to the brand's "SEOULISTA" persona. The partnership opened with the Reflection Skin Glow line and a lip shade developed with him, rolling out in Korea, Japan and Thailand.
Happened and reported
Amorepacific corporate newsroom (HERA)· English (opens the source in a new tab)